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Carling Black Label Big 10    Big 10 is the strongest offering in Molson Coors' Carling Black Label family. Like with almost every Canadian 40, if you see a number in the brand name it corresponds with the alcohol content. Originally offered at 10.0% ABV and then 10.1% ABV, Big 10 is one of the strongest 40s available and you can taste every alcohol-by-volume. It's very harsh on the palate, but it could be worse, and by the end you won't care anymore anyway. Overall 6.5/10 swills. Reviews | Return |