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St. Ides Gold

St. Ides Gold was launched in 1997 by McKenzie River Partners under the name St. Ides Brewing Company. It was their attempt to push the St. Ides brand into the mainstream beer market, aiming at maturing customers of St. Ides malt liquor as they entered their 30s. St. Ides Gold sponsored boxing matches, their theme being "Celebrating the spirit of champions."

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